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Las Vegas Market

Why Partner with South Bay?

Attract Prospects

Stand out with innovative sleep products that will enhance your customers' sleep, wellness and life.

Drive Sales

Our programs ensure your brand is the go-to source in the marketplace.

Simple Conversion

Address common pain points and give your customers unique solutions.

New This Market:
A Unified Vision for the Future of Sleep

At the center of our January 2026 product launch is AdaptZone, a breakthrough in foam-based mattress construction and a first-of-its-kind technology making its debut at Las Vegas Market.

AdaptZone was developed to address a long-standing challenge in the mattress category: how to combine the responsive, dynamic feel of a spring system with the pressure-relieving adaptability of foam, without relying on metal coils or uniform foam cores. The result is a precision-engineered foam system that delivers targeted support, improved motion response, and enhanced comfort consistency across the sleep surface.

Unlike conventional foam cores, which are typically poured or molded as a single-density block, AdaptZone begins as a solid foam structure that is precision-cut into cylindrical zones of softer, spring-like foam. These zones are strategically placed throughout the mattress core to correspond with the body’s primary support and pressure points, such as the shoulders, hips, and lumbar region, allowing the mattress to flex and respond where it matters most.

AdaptZone Foam delivers:
-Targeted ergonomic support without metal coils
-A spring-like response created entirely through foam engineering
-Improved pressure distribution and motion adaptability
-A more consistent sleep experience over time.

AdaptZone foam represents a fundamental shift in how foam mattresses can be built, offering retailers and consumers a differentiated solution that stands apart from traditional all-foam and hybrid constructions.

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SCANFIT.ai, an AI-powered mattress fitting system, is designed to improve the way mattresses are sold and purchased on the retail floor. SCANFIT.ai uses 3D avatars and real-time biomechanical simulation to analyze body type, sleep position, and support needs, generating personalized mattress recommendations based on objective data rather than guesswork. The platform is designed to support sales associates by simplifying the fitting process and providing visual, easy-to-understand insights for consumers.

For retailers, SCANFIT.ai offers clear advantages:
-Increased consumer trust through data-backed recommendations
-A more streamlined and engaging shopping experience
-Improved confidence in upselling and closing higher-value products

By removing uncertainty from the mattress selection process, SCANFIT.ai helps consumers feel more confident in their purchase decisions while giving sales teams a powerful tool to guide conversations and improve close rates.

Attendees can interact with SCANFIT.ai live in our showroom and see how the platform integrates seamlessly into the sales environment.

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Discover our collaboration with Cambridge Sleep Sciences, a global leader in non-invasive sleep technology. This partnership brings SleepEngine™, Cambridge’s clinically validated audio-based sleep optimization system, to select South Bay International adjustable bases.

SleepEngine™ uses low-frequency audio tones that are recognized by the brain and designed to guide users through the natural stages of sleep. Unlike wearable devices, pharmaceuticals, or invasive interventions, SleepEngine™ works passively, requiring no effort from the user beyond turning it on.

SleepEngine™ has been evaluated and seen measurable results through independent trials and real-world use involving participants with at least three months of insomnia symptoms:

-92% reported a positive improvement in sleep quality, based on PSQI scores
-Participants gained an average of 155 additional minutes of sleep per night
-55% fewer nighttime awakenings were reported
-Time spent awake during sleep was reduced by an average of 76 minutes

Integrated into South Bay International adjustable bases, SleepEngine™ is controlled through a dedicated app, allowing users to personalize their experience and align the technology with their nightly routine. Experience SleepEngine™ firsthand and engage directly with members of the Cambridge Sleep Sciences team at Market.

 

Innovative, Wellness-Driven Sleep Solutions for Every Retail Floor

SofinityTM

Luxurious Support, Cool Comfort

SofinityTM technology delivers a groundbreaking sleep experience with twice the airflow for unmatched breathability and advanced cooling that keeps you comfortable all night. Its airy and lightweight design contours to your body with effortless support, while ergonomic precision elevates spinal alignment by five degrees for optimal backcare. The SofinityTM Mattress Collection offers retailers a distinct, innovative product line that sets them apart in the market, appealing to customers seeking advanced sleep solutions.

Feel it for yourself in our showroom and discover the future of foam.

ActiveAlignTM 

Wellness at Every Stage

ActiveAlignTM mattresses are designed to enhance sleep and overall wellness at every age and stage of life. Engineered with advanced reactive foam technology, it delivers a bounce-back feel for optimal support and comfort. This collection is ideal for athletes, busy parents, and older adults seeking restorative sleep through innovative design. ActiveAlignTM offers retailers a wellness-focused product that combines cutting-edge technology with broad consumer appeal.

EcoCoreTM

Nature-Inspired Comfort

The EcoCoreTM collection combines soy-based, plant-derived materials with thoughtful design to create a sleep solution that prioritizes comfort and sustainability. With its balance of support and eco-conscious innovation, this collection is an excellent choice for retailers looking to offer a natural, cost-effective option that appeals to a wide range of customers.

 

AllureLuxeTM

Naturally Luxe Layers

Designed for unparalleled comfort, the AllureLuxeTM Collection transforms your sleep with its innovative cooling technology and natural materials. Lumi™ Bands, made from natural graphite, actively dissipate heat to keep you cool for over 12 hours. Ventilated Bamboo Charcoal-Infused Memory Foam enhances temperature regulation, reduces odors, and wicks away moisture. With breathable construction and foam-encased pocketed coils for exceptional support and motion isolation, the AllureLuxeTM Collection delivers a luxurious, restorative sleep experience.

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