If you’re heading to Las Vegas Market (July 27–31, 2025), make sure Showroom B‑962 is at the top of your list to discover how South Bay International is redefining what restorative sleep looks and feels like.
With a spotlight on science, comfort, and wellness, South Bay is unveiling three breakthrough innovations designed to support the full spectrum of sleep health.
1. South Bay × Cambridge Sleep Sciences: Neuroscience Meets the Mattress
Imagine a mattress that doesn’t just support your body, it guides your brain into deeper, healthier sleep. That’s exactly what South Bay International’s new partnership with Cambridge Sleep Sciences delivers.
At the heart of this collaboration is the SleepEngine™ technology, a clinically validated audio system developed over 15 years by neuroscientists and engineers. Using low-frequency soundwaves that mirror your brain’s natural rhythms, SleepEngine™ helps users:
- Fall asleep faster
- Stay asleep longer
- Wake up feeling truly refreshed
In a clinical study, 92% of participants with insomnia reported better sleep, averaging 155 more minutes of sleep and 55% fewer awakenings per night. It’s a smarter mattress powered by science, not pharmaceuticals. And yes, it’s app-controlled.
Experience it in person: The Cambridge Sleep Sciences team will be on-site daily in Showroom B‑962 for live demos and tech walk-throughs.
Daily SleepHub™ Giveaway: Drop by to enter for a chance to win the revolutionary SleepHub™ device each day of the show.
2. Anatomiq Mattress with ARClift™: Carbon Fiber. Real Support.
Next up, is the Anatomiq Mattress, the first of its kind to embed real aerospace-grade carbon fiber into its support system.
The ARClift™ technology uses a patent-pending deflective support system that adapts in real-time to your body’s movement and posture.
What makes ARClift™ stand out:
- Lifts and aligns your spine without sagging
- Delivers consistent support across firmness levels
- Responds dynamically to your body unlike traditional foam or spring systems
Come see and feel the difference for yourself.
3. AlignAire Active Stretch Bed: Spa Therapy, Now in Your Bedroom
Last but far from least is the AlignAire Active Stretch Bed, a bed that offers the kind of rejuvenation you’d expect from a luxury spa.
With a built-in air compression massage system, AlignAire targets muscle tension, spinal alignment, and full-body recovery. Whether you're waking up or winding down, this bed works in sync with your body’s natural rhythms.
Key features:
- Five massage zones
- Customizable stretch and intensity programs
- Premium contouring foams
- Promotes flexibility, circulation, and recovery
This is the kind of innovation that turns a “bedroom” into a wellness sanctuary. Try it out in Showroom B‑962. Attendees can experience stretch modes and pressure point therapy live.
Why Retailers Should Be Paying Attention
In a market where wellness is no longer a luxury but an expectation, South Bay International is giving retailers the edge they need to stand out.
Why Partner with South Bay International:
- Differentiate with exclusive, science-backed products
- Capitalize on growing demand for non-pharma sleep solutions
- Build customer trust with clinically validated tech
- Maximize margins with high-value innovations
- Get full marketing & training support
As CEO Toby Konetzny puts it, “Our goal is simple—help people sleep better and live better.”
With this new trio of products, South Bay International is offering exactly that and giving retailers a meaningful opportunity to grow in a wellness-focused sleep category.
Visit Showroom B‑962 at Las Vegas Market
Whether it’s the neuroscience of Cambridge Sleep Sciences, the real carbon fiber of ARClift™, or the therapeutic comfort of AlignAire, South Bay’s new innovations are engineered to elevate every part of the sleep experience.
July 27–31, 2025
Las Vegas Market | Showroom B‑962
Come discover what happens when science, sleep, and innovation come together.
