When it comes to building a retail mattress floor that truly delivers on comfort, innovation, sustainability, and customer satisfaction, having a balanced and strategic product mix is essential. That’s exactly what South Bay International delivers with its full-scope mattress solutions.
Sofinity™, EcoCore, AllureLuxe, and ActiveAlign are four distinct mattress collections designed with unique consumer needs in mind, yet created to function holistically as a comprehensive solution for any retail environment. These lines work well individually but together, they offer a full-spectrum solution for today’s retail floor.
With complementary features and price points, these lines deliver a total solution, helping retailers streamline selection and drive sales.
1. Sofinity™: Advanced Foam Innovation for the Modern Sleeper
What it delivers: Breathability, spinal alignment, and foam category disruption
The Sofinity™ collection is South Bay’s answer to consumers who demand comfort without compromise, especially when it comes to cooling. By doubling the air permeability of traditional foams, Sofinity™ Foam sets a new standard in airflow and temperature regulation. That means better spinal alignment and a cooler, more restful night’s sleep.
Key Sofinity™ features:
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2x air permeability for unmatched breathability
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Advanced cooling technology that adapts to body heat
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Ergonomic precision that supports spinal health
Why it matters for retailers: Foam is a staple category and Sofinity™ reinvents it. Retailers now have an advanced foam option that stands apart from commodity mattresses. It appeals to tech-forward customers, health-conscious buyers, and those with specific cooling needs. It’s a market differentiator.
2. EcoCore: Sustainable Sleep with a Plush Touch
What it delivers: Eco-conscious construction, consistent comfort, and soy-based innovation
The EcoCore collection offers a strong entry point for value-conscious customers, delivering consistent comfort and support at an accessible price. Constructed with soy-based, plant-derived materials, its sustainability element also aligns with modern consumer preferences, making it a smart, reliable addition to any well-rounded retail assortment.
Key EcoCore features:
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Soy-based plant materials for natural comfort
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Consistent plush support that performs
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Reduced environmental impact with high-quality feel
Why it matters for retailers: EcoCore introduces a sustainable option that’s both affordable and attractive. For retailers catering to green-minded shoppers or consumers wary of synthetic materials, EcoCore delivers a credible, comfortable, and profitable solution. It’s the eco-conscious and entry-level choice of your product mix.
3. AllureLuxe: Natural Luxury, Layered with Innovation
What it delivers: High-end feel, cooling performance, and next-level technology
The AllureLuxe collection is where craftsmanship meets luxury. Featuring Bamboo Charcoal-Infused Memory Foam and Lumi™ Bands with natural graphite, it offers both immediate comfort and extended cooling up to 12 hours. Designed for the discerning customer who expects more from a mattress, AllureLuxe makes luxury attainable and innovative.
Key AllureLuxe features:
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Bamboo charcoal for odor reduction and moisture control
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Lumi™ Bands with graphite for sustained cooling
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Plush gel-infused memory foam with motion isolation
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Patented edge support system for a 20% larger sleep surface
Why it matters for retailers: Luxury customers want results. AllureLuxe delivers tangible benefits and premium aesthetics. It fills the high-end space on your floor while providing talking points that convert browsers into buyers. Our proprietary technology creates defensible margins and minimal competition.
4. ActiveAlign: Wellness Meets Versatility
What it delivers: Recovery support, stress relief, and circulation enhancement
Today more than ever, wellness is a priority. The U.S. wellness economy is now worth $2 trillion and is expected to reach a global value of $7 trillion this year. South Bay International is at the forefront of responding to the growing demand for wellness-oriented products. This industry encompasses a diverse audience that extends far beyond the traditional "gym fanatic" stereotype. ActiveAlign is South Bay’s wellness-forward solution designed to appeal across demographics. From athletes to older adults, the mattress adapts to support recovery, reduce pressure points, and improve overall sleep quality.
Key ActiveAlign features:
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Reactive foam for rapid-response support
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Copper gel memory foam for cooling and antimicrobial benefits
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Patented edge support for structure and durability
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Base Air Grid™ Layer for superior breathability
Why it matters for retailers: ActiveAlign bridges multiple buying personas: wellness seekers, performance-driven consumers, and value buyers who want more than a basic bed. It’s an ideal anchor in the wellness category and a powerful upsell that rounds out your assortment.
The Holistic Advantage and Power of a Unified Lineup that Drives Sales from Every Angle
Each mattress line serves a distinct purpose. But together, they form a comprehensive merchandising strategy that sets your retail floor apart.
Category Coverage
From sustainable to luxury to wellness to advanced foam, these collections span every major mattress category ensuring you have something for every shopper who walks through your doors.
Consumer Segmentation
Each line targets a specific consumer mindset and price point:
- EcoCore: Environmentally conscious buyers
- ActiveAlign: Wellness-focused individuals
- Sofinity™: Innovation-first shoppers
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AllureLuxe: Luxury and technology enthusiasts
This segmentation helps optimize your sales approach and maximize conversions across demographics.
Product Differentiation
With patented technologies like Lumi™ Bands, Base Air Grid™, and advanced edge support systems, these collections are built for differentiation. Your retail team can confidently educate and sell with clear value propositions.
Profit Optimization
Each line is engineered for both consumer value and retailer profitability. South Bay has designed these lines with thoughtful pricing architecture that enables attractive margins without compromising end-user satisfaction.
Built for Retail Success
South Bay International built these four lines as a cohesive, retail-optimized suite. Whether you’re looking to expand your floor, replace outdated models, or simply stay ahead of market trends, these four collections provide a complete toolkit.
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Upsell potential: Luxury and wellness SKUs drive higher ticket values.
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Marketing versatility: Sustainable, luxury, tech-forward, and wellness-focused campaigns.
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Sales training simplicity: Clear, differentiated selling points that are easy to explain.
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Floor planning flexibility: Layered pricing and features allow strategic placement.
These four lines provide the right mix of products that address real-world customer concerns while keeping your sales team empowered and your margins healthy. Each collection is also backed by a full suite of retail support assets which include social media content, digital banners, sales videos and in-store marketing materials. These are available here to help drive engagement and sales across every channel.
With Sofinity™, EcoCore, AllureLuxe, and ActiveAlign, South Bay International gives you a total package: innovation, comfort, sustainability, wellness, and luxury, an all in one cohesive, high-performing lineup.
Equip your floor with the full suite and see measurable results in sales and satisfaction.
Contact us to become a dealer or learn more about these mattress lines.
