Three New Mattress Lines to Debut at Las Vegas Market in January 2025

We are thrilled to introduce our three newest mattress collections—Sofinity, EcoPure, and Allure—at Las Vegas Market this January. Each collection reflects our commitment to innovation, thoughtful design, and delivering exceptional sleep solutions that address the evolving needs of today’s customers.

At South Bay International, we’re passionate about creating sleep experiences that go beyond comfort. From advanced cooling technologies to sustainable materials and ergonomic support, our new lines have been crafted to set a new standard in the sleep industry.

If you're joining us at the Las Vegas Market, we invite you to visit our showroom at B-962 and experience these innovations firsthand.

Sofinity: Luxurious Support, Cool Comfort

Our Sofinity Collection delivers a groundbreaking sleep experience with advanced foam technology that offers twice the airflow for unmatched breathability and cooling. Designed with an airy, lightweight structure, it effortlessly contours to your body while providing ergonomic precision to elevate spinal alignment for optimal backcare.

This technology is the future of foam.

Key Features of Sofinity:

  1. 2x Air Permeability: Twice the airflow for superior breathability and cooling.
  2. Advanced Cooling Technology: Regulates temperature for lasting comfort.
  3. Ergonomic Precision: Engineered to elevate spinal alignment ensuring optimal back care. 

Sofinity provides a clear point of differentiation with its advanced airflow technology and ergonomic precision, appealing to customers seeking superior sleep solutions backed by innovation. We’re excited for you to feel this revolutionary foam in our Las Vegas Market showroom.

EcoPure: Nature-Inspired Comfort


Sustainability is a core focus for us, and our EcoPure Collection reflects that commitment. By combining soy-based, plant-derived materials with thoughtful design, EcoPure offers a sleep solution that’s both comfortable and environmentally conscious.

This collection strikes the perfect balance between plush relaxation and robust support, making it an ideal choice for eco-conscious customers who care about both their sleep and the planet.

Key Features of EcoPure:

  1. Plant-Based Innovation: Made with soy-based, plant-derived materials for a healthier sleep environment.
  2. Unmatched Comfort: Designed to deliver plush relaxation paired with consistent support.
  3. Eco-Friendly Choice: Sustainable materials reduce environmental impact without sacrificing durability or quality.

EcoPure allows retailers to offer an eco-conscious product without compromising on comfort or quality, appealing to customers who prioritize both sustainability and restful sleep.

Allure: Naturally Luxe Layers


Our Allure Collection is all about luxury, innovation, and unparalleled comfort. Designed with Lumi™ Bands made from natural graphite, these mattresses actively dissipate heat for over 12 hours, ensuring a cooler, more restful sleep experience.

The addition of ventilated Bamboo Charcoal-Infused Memory Foam enhances temperature regulation, reduces odors, and wicks away moisture. Plus, the foam-encased pocketed coils provide exceptional motion isolation and body-conforming support.

Key Features of Allure:

  1. Bamboo Charcoal-Infused Memory Foam: Temperature regulation, odor reduction, and moisture-wicking properties.
  2. Lumi™ Bands: Natural graphite technology for continuous cooling.
  3. Plush Gel-Infused Memory Foam: Adds an extra layer of cooling comfort.
  4. Patented Edge Support System: Increases usable sleeping surface by 20%.
  5. Air Grid™ Foam: Enhances airflow and heat dissipation.
  6. Foam-Encased Pocketed Coils: Motion isolation and conforming support.

Allure combines high-end comfort with advanced cooling technology, making it a perfect choice for retailers targeting customers seeking a premium sleep experience.

Active Line: Wellness at Every Stage


While it is not new to this market, we will still be showcasing the latest and greatest with our Active Line this January. When we designed the Active Line, we focused on enhancing sleep wellness at every stage of life. Whether you're an athlete recovering after intense training, a busy parent balancing daily responsibilities, or simply someone seeking restorative sleep, this collection delivers targeted support, stress relief, and enhanced circulation.

With reactive foam technology, the Active Line adapts to your body’s movements, providing immediate response and support throughout the night.

Key Features of Active Line:

  1. Accelerated Recovery: Speeds up your body's natural recovery process for renewed energy.
  2. Targeted Support: Provides spinal and pressure point support to reduce aches and pains.
  3. Enhanced Circulation: Optimizes blood flow for overall wellness.
  4. Stress Relief: Promotes deeper sleep, helping you wake up refreshed.

Advanced Sleep Technology in Active Line:

  1. Reactive Foam: Medium-firm support with responsive bounce-back technology.
  2. Copper Gel-Infused Memory Foam: Cooling, antimicrobial, and immunity-supportive.
  3. Body-Zoned Specialty Layers: Spinal alignment, hip support, and cooling gel layers for an optimal sleep climate.
  4. Patented Edge Support System: Prevents sagging and maximizes usable sleeping surface.
  5. Base Air Grid™ Layer: Enhances breathability and temperature control.

The Active Line positions retailers to meet the rising demand for wellness-focused products with versatile appeal across multiple customer demographics. We can’t wait for you to discover how the Active Line supports wellness-focused sleep in every stage of life.

Join Us at Las Vegas Market!

We’re dedicated to designing sleep solutions that redefine industry standards. The Sofinity, Active Line, EcoPure, and Allure collections each offer unique innovations all with wellness at the forefront. If you’ll be at Las Vegas Market this January, come visit our showroom to experience these innovations yourself!